Established in the eighties and incorporated in 1985 as Sinostar Ltd., the company was renamed as Sinostar International Ltd. in 1989. Sinostar International Ltd. is a Hong Kong-based company specialized in organizing industrial exhibitions, publishing bilingual (Chinese & English) technical magazines and offering direct marketing services to a clientele list worldwide.
Sinostar International Ltd. has been organizing the "Surface Finishing" & "Coatings" series of Exhibition since 1983. From 1996 onwards, these two exhibitions have been held concurrently and alternate between Guangzhou and Shanghai. In 2016 Guangzhou, the total gross exhibition area of the two exhibitions exceeded 80,000 sqm, serving 1,345 exhibitors and 41,898 visitors worldwide.
Starting from 2006, CHINACOAT Exhibition Ltd. and New Expostar (SZ) Co., Ltd. have been appointed as the organizers of the show.
Sinostar International Ltd. is also the publisher of "China Coatings Journal (CCJ)" and "Surface Finishing Journal (SFJ)" — the only official publications for the CHINACOAT and SFCHINA series of Exhibitions. Both bilingual magazines are published in Hong Kong, with major circulation targeted directly to the relevant industry sectors in China and other parts of the world. Since June 2012, CCJ & SFJ have introduced their first E-magazine to the industry.
In Nov 2013, Sinostar-ITE International Ltd. was formed as the new organizer of CHINACOAT and SFCHINA, and the new publisher of CCJ and SFJ.